Illinois State Lottery
This campaign from Chicago's Ogilvy & Mather features various personalities from Illinois who play the lottery. The campaign shows that everyone from celebrities to average citizens can have fun playing the game. Managing Director Linda Garrison from Ogilvy & Mather explains that the creative tries to focus on the excitement of playing the lottery, rather than focusing on the possibility of winning. In addition to featuring legendary guitarist Buddy Guy, other celebrities include former Chicago Bear's quarterback Jim McMahon, baseball's Mark Grace, and Sam Sianis, owner of The Billy Goat Tavern (home of the "Cheezborger" and the inspiration of the famed Saturday Night Live routine).
The Buddy Guy advertisement shown here was produced on computer generated vinyl and installed by Outdoor Impact on one of its wall displays.
Contact Outdoor Impact, Inc. today at 847-674-6500 to start getting immediate results.