The elusive Generation "X". This generation of young adults born primarily in the 70s have been considered by many as the "lost generation." Originally they were seen as apathetic slackers and non-conformists who grew up in an age of dwindling employment opportunities, readily accessible drugs and alcohol and the constant threat of AIDS. A closer look at this group reveals that they are largely comprised of highly educated individualists who are charting their own paths and redefining today's work ethic. However you look at this generation, one thing is for certain: Generation Xers have increased spending power and they are all too difficult to reach with traditional media. Outdoor advertising, however, allows you to target this elusive generation. Let Outdoor Impact help you reach this target market. We invite you to explore in greater detail the outdoor locations that we have to offer.
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